A selection of 12 oz beer based around tarot playing cards meant to nourish and restore the body, mind, soul, and faith. Each bottle label reflects one of the four themes: The Strength represents body, The Magician represents mind, The World represents soul, and The Hierophant represents faith.

An Enigmatic Problem

The design challenge for this project consists of establishing a relationship between body, mind, soul, and faith with alcoholic beverages.

The Divine Revelation

The solution is creating a beer label with a brand identity centered around the mysterious and enchanting nature of tarot playing cards.

Fate brings you great courage

Based on Major Arcana 11, the lion symbolizes bravery in the face of danger while the sword and shield symbolize resilience and power to overcome it.

Fate brings you keen intuition

Based on Major Arcana 1, the bird inside the magnifying glass illustrates the idea of having magnificent foresight to any situation one encounters.

Fate brings you new beginnings

Based on Major Arcana 21, the eggs portray the inception of favorable experiences, events, feelings, etc… a person may go through in life.

Fate brings you clear guidance

Based on Major Arcana 5, the compass expresses the ability to navigate even the most ambiguous of situations with confidence.

Final Thoughts on Fatebringers

What seemed daunting at first, turned into a fun and invigorating experience. Coming up with the idea of tarot playing cards as the theme took little time, however the same can’t be said for the color scheme and type choice. Picking a serif type to complement the color scheme for all 4 variations was a difficult challenge to say the least. The illustrations for each bottle and the box took the most time, but also gave the most joy in creating. Ultimately this project was a blast to work on and showed how great opportunities lie in great challenges.